The Dallas Cowboys’ recent hiring decisions have sparked significant criticism from media, fans, and people inside the world of football. This is especially true for the appointment of Brian Schottenheimer as head coach.

• Lack of Experience: Schottenheimer’s lack of head coaching experience at the NFL level is a major concern. Many fans believe it signals a lack of commitment to winning at the highest level.

• Focus on Profitability: The Cowboys are the most valuable franchise in the world. Most fans feel that the organization prioritizes revenue and profitability over on-field success.

• Comparison to Other Teams: They have not reached that moment yet. No one Jerry respects has called him and his boys out for ruining the franchise. They lack commitment to hiring the best available coach to lead the franchise. Kirk Herbstreit called out the University of Miami a few years ago. After years of bargain basement shopping for head coaches, they made a financial commitment and hired Mario Cristobal. It showed the fans of Miami winning does matter. Let’s be honest. The Cowboys should have been deciding between Deion Sanders, Ryan Day, or Marcus Freeman. They should not be choosing between Larry, Moe, or Curly.

• These concerns by all fans show their growing frustration. Fans feel that the Cowboys are not maximizing their potential or care about giving the team a fair shot. They believe the team is failing to deliver a consistently competitive product on the field.

I am starting to realize I will never see another Super Bowl for the Dallas Cowboys in my lifetime. Things will be much worse when penny pinching Cap Boy takes over.

We are hoping for a Danny Snyder forced sale. If it does not happen, it is the end of a marquee franchise for the next 20 years. To paraphrase one of my favorite movies “save us Roger (Staubach) you are our only hope…” Maybe a the group of former Cowboys can buy the team from the Jones-Palpatine family

Yesterday was the start of a sad time for loyal Dallas Cowboys fans.